I’m going to let you in on one of my search engine optimisation secrets for FREE, right now.

Of the 15 techniques that I describe in detail in my ebook, the very first talks about the Title Tag.

If you have ever shopped around for ebooks before (or even watched ads on TV… or read the newspaper…) you have heard phrases like “easiest”, “fastest”, “cheapest” so many times that it makes you sick. You just don’t believe what they say. I don’t blame you, us consumers have been burnt and disappointed countless times because of “puffery” and exageration. Anyway, what I want to say is that changing the Title Tag is simply the easiest, fastest, cheapest way to make a dramatic improvement to the ranking in Google of your website.

I’m not shitting you!

Before I tell you how it works, you might need to know what it is.

“What is the title tag exactly?”

The title tag appears in the top of your browser window. For example here is a screenshot of the Title Tag for the home page of www.searchengineguide.co.nz:

And if you “View Source” for this page to reveal the html code you will see the text for the title tag right near the top:

Good, Better, Best ways you can use the Title Tag to improve your ranking

Good:

1. Write a list of all the keywords and phrases that you want to improve your Google ranking for.
2. Then sort them from most important to least important.
3. Put the list together in a long sentence up to a maximum of 150 characters (Google won’t take any notice after that).
4. Include NZ city names that you are targeting and “nz” and “new Zealand” on the end.
5. Then copy and paste the title tag onto every page on your website, or, if your website uses a template, copy it into the template so it will automatically display for every webpage.

Better:

1. Again, write a list of all the keywords and phrases that you want to improve your Google ranking for.
2. Narrow the list down to a short list of only 5 or 6 keywords or phrases that you want to see improvements for.
3. Make the title tag unique for every webpage by making the first 5 words describe the page content and then paste your standard keywords onto the end.

Up to just 6 months ago, this is what I did for every new website I built. It doesn’t take much extra time and it works really well.

Best:

1. Again, write a list of all the keywords and phrases that you want to improve your Google ranking for.
2. This time, the idea is to that every webpage will have a totally unique sequence of keywords in the title tag, with very little or no duplicate content of phrases. So first you will need to plan the title tags (eg in Microsoft Word) to ensure that most, or all, of the keywords you want to rank well for get mentioned.

This is a lot of work. I have only just starting doing this myself. The results have been excellent, but I’m conscious of chewing through a big chunk of time when there are 14 more techniques you need to use to really prove to Google that your website is worthy of a top spot. I would like to share them with you. Just buy the ebook!

This tip alone is worth at least $49.97!

So the least you could do is say thanks by buying the SEO ebook today. And then you get to read all about the other 14 search engine optimisation techniques too. I can’t be fairer than that.