IP Address Geolocation Doesn’t Work In New Zealand – Implications for Google Adwords

Sheldon Nesdale — Wed, 14 Oct 2009 17:44:02 +0000

If you use Google Adwords you may be aware that you have the ability to specify where in New Zealand your ads will be displayed.

Example of IP Address Geolocation for Google Adwords (Targeting Bay of Plenty)

For example, if you had a small Tauranga business and you were only targeting local customers in Tauranga, then you could choose “only Tauranga” from the list.

In fact, you can even draw a circle around a single building or a city block and just get your ads to appear on computers in that area.

Unfortunately it doesn’t work.

It’s a real shame.

It doesn’t work, because New Zealand’s IP address system is all screwed up.

Anybody in New Zealand can have just about any IP address so it can’t be used to accurately determine the geographic location of computer you are using.

It’s easy to test. Use this IP address lookup. Does the map pin point to Auckland even though you are not in Auckland? I thought so. There’s your proof.

It’s a damn shame. Imagine being able to target your customers that accurately…

Oh well, I know a few tricks to compensate, so call me on (07) 575 8799.

- Sheldon.

Your Search Engine Optimisation Expert - Sheldon Nesdale » Geolocation

IP Address Geolocation Doesn’t Work In New Zealand – Implications for Google Adwords

Unfortunately it doesn’t work.