Search Engine Advertising with Google Adwords
Do you want to generate additional traffic to your website using those cute little ads on the side of Google’s Search pages?
You are in the right place.
On this page:
- How does it work? 4 Steps
- Why does it work so well? 4 Reasons
- Sheldon, Why Should I Choose You to Manage My Google Adwords Campaign?
- What’s involved?
- What is essential for success?
- Do you have a Low-Cost Start-Up Package?
- Sounds good, how do we get started?
Q: “How Does it Work?” 4 Steps:
- You create your ads using a headline, a message and a link to a landing page on your website
- You choose keywords and phrases related to your business
- Your ads appear in Google search results when people search for those keywords
- People can simply click your ad to make a purchase or learn more about you
Q: “Why does it work so well?” 4 Reasons:
- Better reach. Now you can advertise to millions of people searching on Google every day. Even if you already appear in Google’s search results, AdWords can help you find new audiences.
- Highly targeted. You control who sees your ads because your ads only show up for keywords you choose.
- Greater control. You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
- Measurable value. There’s no minimum spending requirement or time commitment. You’re only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.
Q: “Sheldon, Why Should I Choose You to Manage My Google Adwords Campaign?”
Because Sheldon is a qualified Google Adwords Professional Individual (since September 2006)- Because I have generated a total of 80,000 extra visits for 16 different clients since September 2006 (about $50,000 worth)
- Because I learnt from the Google Adwords guru Perry Marshall
- Because I aim for a Cost-per-Click of about $1, but many of my campaigns do much better
- Because my goal is to generate $5 of business for you for every $1 you spend (for example)
Q: “What’s involved?”
We would start with a meeting (in person or over the phone) to discuss the following:
- My fees for managing your account on an ongoing basis (eg $290/month)
- Your initial daily budget (You can start with as little as $5/day)
Then:
- I set you up with a Google Adwords account (you can take control of it yourself later if you want to)
- You provide me with your credit card details to provide to Google to pay for the ads you run
- I start creating ads for you
- I send you regular progress reports to keep track of your Return-On-Investment
- If it’s working well for you, we scale up the campaign
Q: “What is essential for success?”
- Writing ads with clear benefits and a compelling call-to-action
- Placing your ads in the “sweet-spot” (hint: it’s not position #1 because you’ll get “click-happy” people who are just browsing and will waste your money!)
- Choosing landing pages that deliver what is promised in the advertisement and that convert visitors into customers
- Close monitoring of the campaign to minimise Cost-Per-Click and maximise Return-on-Investment
- When you start earning $5 for every $1 you spend (for example), you scale up your campaign (in fact you don’t even need a budget when you know exactly what your ROI is!)
Q: “Do you have a Low-Cost Start-Up Package?”
Yes. For $290 and an advertisement budget of $10/day, we can set up a Google Adwords trial to see if it will work for you.
Q: “Sounds good, how do we get started?”
Fill in the form below, and let’s get started: