How To Test & Check Your Own Google Adwords Ads

November 12, 2009

Everybody likes to search for their own ads on Google to check they are running correctly. But sometimes they don’t show up so you get a bit nervous.  These questions may be running through your mind: “Why aren’t my ads showing up?” “Has my budget run out? What have I done wrong?” “How come my [...]

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Clean Urls: Is It Worth The Investment To Change Your Ecommerce Website From Query String Urls to “Clean Urls” With Keywords?

October 19, 2009

If you research this question online you will find that people are divided into 2 camps: Half think that Google does take clean urls into account when it calculates the rank of your website Half think that Google treats clean urls the same as url’s with query strings (For the record, I am in camp [...]

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What Does GoogleBot See? How Google Reads The Content of Your Website And How You Can Use That to Improve Your Search Engine Optimisation

October 18, 2009

Did you know that Google’s robot crawler can pretty much only read text? It doesn’t see your pretty images, or flash, or javascript. It only sees text. Google has just added a new feature to Webmaster Tools that shows you exactly what GoogleBot sees. To use Webmaster Tools you will need to sign up, and [...]

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What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained

October 17, 2009

What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything. What is an example of a high “bounce rate” and what [...]

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IP Address Geolocation Doesn’t Work In New Zealand – Implications for Google Adwords

October 15, 2009

If you use Google Adwords you may be aware that you have the ability to specify where in New Zealand your ads will be displayed. For example, if you had a small Tauranga business and you were only targeting local customers in Tauranga, then you could choose “only Tauranga” from the list. In fact, you [...]

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