Eeek! My Google Adwords Promotional Credits All Expired on 31 December!

January 6, 2010

This morning I was setting up a new client in Google Adwords and went to apply one of the 20 NZ$125 promotional codes that Google issued me in October 2009, but I got the error message “sorry, that promotional code has expired”. I tried the next one on my list, and the next one, and [...]

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Search Engine Optimisation – It’s NOT All About Your Content. Content Is King? Wrong!

January 4, 2010

I’m sick of hearing this: “It’s all about the content of your website when it comes to Google determining your search engine ranking” or “content is king!”. It’s just not true. Content is just one of the factors. Q: How did the phrase “content is king” become so popular? 2 reasons: Based on the assumption [...]

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Another Way To Check The Rank of Your Website In Google

December 31, 2009

In a previous post “Think you know the rank for your website in Google? No you don’t“, I explained how, every time you do a search using Google, Google learns a bit more about the search results that you  like (especially if you are logged in with a Google account), and next time, shows you [...]

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More Than 120 Factors That Google Considers When Ranking Your Website In Search Results

December 21, 2009

I normally don’t link to competition but this list is too good: More Than 120 Factors That Google Considers When Ranking Your Website In Search Results

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How To Test & Check Your Own Google Adwords Ads

November 12, 2009

Everybody likes to search for their own ads on Google to check they are running correctly. But sometimes they don’t show up so you get a bit nervous.  These questions may be running through your mind: “Why aren’t my ads showing up?” “Has my budget run out? What have I done wrong?” “How come my [...]

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