by Sheldon Nesdale on 30 April 2012
Not long ago I had Google Adwords described to me like this:
Let’s pretend for a moment that you sell new TV’s.
Think of Google Adwords as a magical highway that only lets people on the road who need a TV.
Well, I can sell you the billboards all along that highway, but I won’t charge you for impressions (the traffic passing by), I’ll only charge you for clicks by people who want to see what you have to offer…
Pretty cool huh?
by Sheldon Nesdale on 10 January 2012
You probably already know that, generally speaking, the more quality links there are back to your website, the better your Google rankings will be.
First, what do I mean by “quality”?
3 basic attributes of “quality” websites include:
- Have content that is very useful to people
- Well established in a well defined or uncontested niche with lots of web traffic
- Reputable and official in some way like Government extensions like gov or govt (eg if you were an accountant, a link to your website from ird.govt.nz would be awesome)
If your website is good, you’ll probably get lots of links back to your site (“backlinks”) anyway, but it is tempting to accelerate the process.
I get email spam from Indian/Indonesian based firms offering link building services every day (my Gmail spam filter struggles to keep up).
They make big promises “#1 Google ranking guaranteed” and they use industry jargon (llike “whitehat” and “PageRank”) and specific promises to try to impress “20 links on PageRank 3 blogs + 20x PR4 + 10x PR5…”
You must be wondering:
- Can you trust them?
- Do you need them?
- Are their link building techniques legitimate?
No, no and no.
Here are 5 reasons why you should never hire anyone to build links to your website:
- As a rule, never support any offer delivered via SPAM. It just encourages more spam.
- If they are spamming you, they are offering this deal to the whole planet therefore if they get thousands of customers the techniques they use lose effectiveness
- Think ahead: Would thousands of links back to you on random blogs be useful to your potential customers? If not, Google will ignore them eventually if they don’t already
- It could actually damage your Google rankings, if they use “black hat” techniques for you which Google has identifies as attempts to game the system
- Google is trying very hard to deliver increasingly localised search results so a link to your website from a website in Cambodia about chickens is becoming more and more irrelevant
So what can you do?
Do it yourself:
- Write useful articles on your website that people will want to link to and share
- Register your website with New Zealand based online business directories
- Write useful and value-adding comments to blog articles about your industry
Never hire anyone to do it for you, they will just take your money, and any benefits you get from the work they do will last 5 minutes.
Tagged as:
Back Linking,
Back-links,
backlinking,
Backlinks,
link builders,
Link Building,
linkbuilders
