A reciprocal link cancels out much of the value. As does a link out of context. For example, if a motel wanted to swap links with your vineyard it would be of very low value to you. It is also of low value to your visitors (if they are looking for accommodation in your area how would they find it? Probably a new google search), and of low value to the motel’s visitors (how would guests find a winery? Probably asking around or a google search).

Whenever my clients ask me about linking strategy I tell them that it is better to write a comment on a blog article that is relevant to your business or perhaps record a 30 second YouTube video (on your cellphone) with links to the website, rather than a reciprocal link of this type.

For example, if you own a winery, do a Google search for blogs that mention your wines. If you were to write simply “thanks for your review, we have taken your comments on board” you would flatter the authors and provide relevant, high value links to your website.