I’m sick of hearing this: “It’s all about the content of your website when it comes to Google determining your search engine ranking” or “content is king!”.
It’s just not true.
Content is just one of the factors.
Q: How did the phrase “content is king” become so popular?
2 reasons:
- Based on the assumption that one day Google’s search engine ranking algorithim will be so smart that it won’t be influenced by anything but the text on the page (actually, it’s going the other way – Google’s algorithm is becoming more complex eg here’s a list of many of the factors that go into Googles search engine ranking algorithm)
- Because the phrase is designed to discourage spammers who fill up thousands of pages with meaningless keywords to get a few clicks from advertising on those pages
Q: Can you have a well ranked website without any content at all?
Actually yes!
On some websites (including government websites), webmasters put a “noindex” tag on the home page which effectively blocks Google from reading the content, but a link to the website can still appear at the top of some searches (just the url by itself, nothing else).
So in effect there is no content on these websites from Google perspective but the ranking can still be very good. A Google software engineer explains in this short YouTube video.
Q: Can search engine rankings be improved without changing your websites content?
Sure.
Many times, I have been approached by clients who have a good website with good content but they want to improve their search engine rankings.
I achieve that for them, not by changing their content significantly, but by using other techniques that essentially tell Google which phrases are the most important i.e. the phrases that we particularly want to rank well for.
A few weeks later, Google acknowledges the changes and you can often see a new plateau in the number of daily visitors the website gets.
Here’s an example.
The screenshot below shows the increase in visitors from the day that “clean urls” were implemented on a clients website. Essentially this one change doubled the daily visits from an average of 150 a day to 300 a day.
Showing the new plateau after a single SEO change
Would you like to achieve results like this for your website?
I can help.
You have 3 options:
- Buy the Search Engine Optimisation E-Book. Learn how to do SEO yourself with this low-cost ebook
- Buy a customised SEO Report for you and your website. Find out exactly what you need to do next to improve your Search Engine ranking
- Or just call me on (07) 575 8799 today or email me to have a chat about your website
