Why you should be wary of SEO Consultants
I’m sure if you are reading this you want to know more about search engine optimisation. Firstly, you’ve made the right step by finding out a bit about it yourself, well done.
But if you are considering hiring the services of a Search Consultant / Search Engine Optimisation Specialist / SEO Consultant (or whatever they call themselves), I have a word of warning: Learn a bit about it first! Otherwise its too easy for you to get ripped off!
The first thing that will strike you is that they seem to speak a different language. You will most likely get a barrage of jargon, words and phrases like “keyword placement”, “keyword density”, “meta tags”, “Google Adwords”, “Google Adsense”, “SERP’s”, “Search Engine Marketing”, “backward linking”, “reciprocal linking”… and many more.
So you need to find out about what these keywords mean, so you know what the SEO consultants are talking about (so you don’t look dumb), and armed with a little bit of knowledge about what it takes to get better results for your website in search engines, you are less likely to be ripped off.
One of the most common sales tactics that so called “Search Engine Experts” use is the “free evaluation of your website from a search engine point of view“. But how do you know that their SEO report isn’t just a copy/paste of the same report they generate for everyone? You don’t.
Remember, that their objective is to make you think that you need them. They will achieve that objective by creating a distance between your knowledge and theirs so they look like professionals that know what they are doing. And then they’ll provide you with a list of ways that you can improve your Search Engine ranking but they will make the list look complicated and difficult so you will think that you have no hope of doing it yourself and therefore need to hire them!
My ebook is the perfect way to deal with these issues.
You might not have the time or the inclination to optimise your own NZ website for search engines, but in about an hour you can learn about what really counts when your goal is to move your NZ website higher in Google’s search results, and prevent SEO sales people from dazzling you with jargon.